04 Oct
04Oct

In recent years, search engine optimization, SEO, has evolved considerably. We are not limited to the practice of filling in web pages with the greatest amount of carefully placed keywords and in the hope that they will not receive any type of penalty.

Today, a much more sophisticated and refined approach is needed to be built on fresh, original content that provides value to visitors, while attracting search engines as long as the websites rise in the rankings of natural search.

Search engines require relevant high-quality SEO Friendly Article Writing and new content that is published on a regular basis. This can be done in the form of blog posts or infographics, as well as other types of "viral" content, such as videos, slide shows and more.

Search engines are increasingly committed to offering their users valuable information in the same way that companies want to offer their target audience something relevant to their interests. A lot of quality content is the answer to both parties.

Here are the reasons why content is essential to achieve success in our SEO strategy:


Quality is the key

Creating content for SEO today means going beyond the traditional practices of optimizing keywords on the page or building internal links. Although both continue to play an important role in the SEO success of a business, they can no longer be trusted to be the only or best ways to attract search traffic to a website.

In this case, Google continues to bet on quality above focus quantity. Sites that offer visitors valuable content end up being viewed more favorably by the search engine, and therefore, will appear higher in the search rankings. To Google's digital eyes, this means providing high quality, relevant content on a regular basis.


But what do we talk about when we refer to quality content?

Obviously, what defines the content of “high quality”, depends on the person reading or seeing, but that has not stopped Google from trying to filter the things it finds to be the most beneficial for the top of the results pages Search Engine (SERPs).

Some of the things that Google seeks to determine quality are longer content, images, videos, spelling, grammar, proper text formatting and, of course, links - including both outbound links to other high-quality sites and inbound links, In addition to social actions.

It is important to remember that the content must be relevant to the publication's website and you are more likely to read it. This means staying around the general theme of the website.

In this way, search engines will see a common theme, consistent across all the contents of a site when they come to track it. Relevance is important for Google since it means that visitors who are going to stop at a website in search of information on a specific topic will be able to find quickly once they get there and peek around.


Variation in content type

True, "content" is a vague term that can be applied to almost anything on the web, one way or another. But there are certain types of content that fit Google’s loose criteria for “High Quality Article Writing Service,” which can also help companies raise search rankings. The most obvious (and the easiest to produce) are the blog entries.

It seems that every business has a blog these days (or, at least, they should have one) allows them to constantly publish new long format content in relation to their specific industries. With blogs, companies can satisfy both Google (and other search engines) and their target audience by publishing the original messages that provide readers with some kind of informative or actionable value. They also allow bloggers to be aware of specific news or topic - other than similar search engines.

In addition, blog posts give content companies that can launch to social networks like Facebook, Twitter, LinkedIn, and Google +, in turn, give their fans and followers a reason to visit their websites. In addition, when they like, share or retweet messages from a company, it provides social signals that act as inbound links, which adds credibility to a website and results in another of the SEO benefits.

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